Folkestone and Hythe residents asked - Are you spoiled rotten when it comes to food?

Contributed by editor on Jun 15, 2019 - 11:10 AM


Folkestone & Hythe District Council is supporting Love Food Hate Waste’s Spoiled Rotten campaign which is calling on people to take action and spot their food waste traps, from over-buying milk 'just in case' to buying a bag of apples when the recipe only needs one or two.

Love Food Hate Waste has shown that 7.1 million tonnes of food is wasted every year in UK homes.

Their research shows:

- One in four people admit they are poor at judging the right amount of food to buy.

- In the UK, 20% of the food we buy ends up in the bin.

- We throw away the equivalent of 3.5 meals per person every week in the UK. That wasted food costs money – roughly £230 per person annually in the UK

- Some 30% of people say they don’t check their fridge before they go out to the shops, and nearly half of us forget to check the freezer.

- Only 56% of 18–34-year-olds make a shopping list, and research shows that this group wastes more food than most.


The campaign says if lists aren’t your thing, why not grab your phone and take a picture of the contents of your fridge – a #FridgeShelfie – before you leave the house? It’s a quick and easy way of remembering what’s in there when you get to the shops.

Furthermore, a #shelfie doesn’t have to just mean the fridge. Check the cupboards and freezer before you head out, too.

The campaign has many other tips, including:

- One potato, two potato…ask yourself if you need the whole big bag or if it might be better to pick a few loose ones.

- Smaller packs are also an option – when it comes to loaves of bread, bigger isn’t always better. Research shows that there is a higher rate of food waste per person in single-person households, so if you’re buying for one try a smaller pack.

- Get freezer friendly. If your fresh fruit is going off before you can eat it all, try buying frozen instead. It lasts longer and can be whizzed up into a delicious smoothie.

Takeout tips

- If you’ve been tempted by a takeaway, check what’s in your fridge before you order – you might have something to pop in the freezer to keep it from going off.

Jenny Carr from Love Food Hate Waste said: “We enjoy an abundance of food everywhere we go, from farmers’ markets and supermarkets to restaurants and cafes. It’s never been easier to enjoy food. The problem is, that means it’s also never been easier to waste it.

UK households produce 70% of the country’s overall food waste – 7.1 million tonnes – which is equal to 3.5 meals per person every week!

“It’s easy to be tempted – we’re only human after all! However, if it’s going to end up in the bin, don’t buy it. By buying what you need, you can save your food from the bin – helping your pocket and our planet.”

Cllr Stuart Peall, Cabinet Member for Enforcement, Regulatory Services, Waste and Building Control, said: “Folkestone & Hythe District Council is committed to reducing food waste. This campaign is asking us all to consider what we buy.

"The research has shown we often shop without checking what we’ve already got at home or our busy lives mean we often leave salads to wilt in their bags. By following these simple tips from this campaign, we can make a big difference to food waste in Folkestone & Hythe.”

The campaign website is at:

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